( PROJECT )
NADRA BEAuTY & AESTHeTICS
( The Challenge )
Nadra Beauty was a growing clinic held back by an outdated identity. Despite offering advanced aesthetic treatments, the brand was widely perceived as a "small lash service." This disconnect in branding led to an unclear user journey and missed revenue opportunities. We executed a full-scale digital transformation and rebrand to reposition Nadra as a high-value, premium aesthetics destination.
( services provided )
Brand Identity, Website Design, Email Marketing & Digital Optimisation
( view live experience )
phase ( 1 )
( RESEARCH & Strategic POSITIONING )
We didn't just design a logo; we bridged an infrastructure gap. Through a full business audit and market analysis, we restructured Nadra’s core messaging to target high-value clients.
KEY ACHIEVEMNET: 62% CLIENTS NOW PERCEIVE NADRA AS A PREMIUM AESTHETICS CLINIC
phase ( 2 )
( DIGITAL ECOSYTEM & WEB BUILD )
We built a bespoke, SEO-optimised medical aesthetics website from scratch. By introducing individual service pages, a clinical blog, and an integrated online shop, we transformed a single-button booking site into a comprehensive digital storefront.
65%
FASTER SERVICE DISCOVERY
AND NAVIGATION TO BOOKING
phase ( 3 )
( client journey optimisation )
By streamlining the booking journey and introducing strategic "add-on" treatment packages, we reduced booking friction and increased the average appointment value.
58%
INCREASE IN SERVICE PAGE VISITS55+
NEW SERVICES SUCESSFULLY INTEGRATED INTO THE BOOKING SYSTEM
25%
HIGHER VALUE BOOKINGS
AFTER ADD-ONS & PACKAGES
phase ( 4 )
( growth & visibility sytems )
To ensure long-term retention, we implemented automated email marketing and high-impact physical touchpoints: including QR-enabled storefront posters to turn local passersby into repeat clinical patients.
Final growth results below ↓
“This completely exceeded my expectations. Clients finally understand the brand and everything feels easier to run.”
— Jodi Ann, Founder of Nadra Beauty
55%
FASTER SERVICE
DISCOVERY
38%
REPEAT PURCHASE RATE
45%
WALK-IN ENQUIRIES
FROM QR ASSETS
62%
PREMIUM BRAND PERCEPTION
